When a chain of coffee shops teams with a communications company to provide faster wireless Internet service to its customers, this is an example of
A) continuous process.
B) a strategic alliance.
C) mass customization.
D) an organic structure.
E) the value chain.
B) a strategic alliance.
Explanation: Faster Wi-Fi and coffee is an example of a wonderful strategic alliance. In the mid-2010s, Starbucks switched from AT&T to Google to provide free wireless Internet in its 7,000 U.S. stores. This move allows customers to surf the Internet up to 10 times faster.
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