Which of the following is most likely to happen in a generic market?
A. Consumers are offered various close substitute ways of satisfying needs.
B. Customers have very diverse needs.
C. Everything is the same as in a product-market.
D. Sellers produce unbranded products.
E. Sellers offer various, often diverse, ways of satisfying broadly similar needs.
Answer: E
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Earnings per share (EPS) data are prominent in corporate annual reports, but EPS suffers as a financial performance measure because EPS ignores the amount of:
A. liabilities required to generate reported earnings. B. capital required to generate reported earnings. C. expenses required to generate reported earnings. D. revenue required to generate reported earnings.
The liabilities of a company at the end of the year are $500,000 and the total stockholders' equity at the end of the year is $1,500,000 . The ratio of liabilities to stockholders' equity is
a. 0.50 to 1. b. 0.33 to 1. c. 0.67 to 1. d. 3 to 1.
Successful implementation of a marketing plan is directly related to the structure of a business's marketing effort
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Taking an oath is a required part of implementation of a code of ethics. 2. The NYSE recommends that issues of confidentiality be a part of every code of conduct. 3. The acceptance of business gratuities is typically just as illegal as bribing or accepting bribes. 4. Ethical hypocrisy exists in many companies but is not something employees are generally aware of. 5. Social pressure can be a major reason that code violations go unreported in companies.