List the consumer rights called for by consumer advocates
What will be an ideal response?
Consumer advocates call for the following consumer rights:
1. The right to be well informed about important aspects of the product
2. The right to be protected against questionable products and marketing practices
3. The right to influence products and marketing practices in ways that will improve "quality of life"
4. The right to consume now in a way that will preserve the world for future generations of consumers
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The differences between lean producers and U.S. mass producers in the way they deal with their respective dealers, distributors, and customers are as dramatic as the differences in the way they deal with their suppliers
Indicate whether the statement is true or false
The costs of lost reputation are often multidimensional. The most direct cost is lost business, but effects can also be felt in loss of current employees and difficulty hiring quality new employees. Most organizations count on a good reputation as part of their market value.
What will be an ideal response?
All of the following are characteristics of incremental innovation, except:
a. R&D invention in the lab. b. extension of existing product or process. c. firms use standard marketing research tools. d. product characteristics are well defined. e. customer pull.
Which of the following statements regarding ways to improve cash flow is false?
a. Offer your customers discounts if they pay early. b. Even if you are not offered a discount for early payment, pay bills early as it will improve your credit rating. c. Keep inventory as small as possible. d. Use a lock box for cash receipts.