Which of the following statements about the stages of the product life cycle is FALSE?
A. Sales level off and profits continue to go down in the market maturity stage.
B. Industry profits go down throughout the market maturity stage.
C. In the market growth stage, profits keep rising steadily with no sign of decline.
D. The market introduction stage can be seen as investing in the future.
E. The sales decline stage can be seen as a time of replacement.
Answer: C
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Fill in the blank(s) with the appropriate word(s).
Principle-based ethics is based on the concepts of promises, justice, fairness, rights, and duties.
Answer the following statement true (T) or false (F)
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The area franchisee is also called a ________
A) joint venturer B) limited partner C) subfranchisor D) strategic partner