Clorox describes individuals who buy lots of cleaning products as heavy users. This is an example of how companies use benefit segmentation.
Answer the following statement true (T) or false (F)
False
Usage-rate segmentation usually describes product usage with categories like heavy and light.
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What is the process of moving merchandise through the channel from the customer to the store to the DC to the vendor?
A. Reverse supply chain B. Outbound flow C. Reverse flow D. Return flow E. Outbound returns
A letter of application is a(n) ________ sent to a prospective employer
A) routine message B) persuasive message C) goodwill message D) FYI message E) claim message
What did Orlitzky and colleagues (2003) find in their meta-analysis of 52 quantitative studies over 30 years of research in terms of the link between CSP and financial performance?
a. a negative correlation between companies’ social performance and their financial performance b. no correlation between companies’ social performance and their financial performance c. a positive correlation between companies’ social performance and their financial performance d. They had insufficient data to determine the correlation between companies’ social performance and their financial performance.
Assume that the market for print book publishing has entered the maturity stage. Which of the following would most likely exist during this stage?
A. a few start-up publishers B. a few large publishers C. many small to midsized publishers D. one large publisher