Brent and Leigh have been haggling for a long time and each of them are getting frustrated. The rep agrees to let Leigh have a small percentage off the price, but she does not feel it is enough. Eventually, they both give up something in order to agree on a price, but neither is satisfied with the outcome. This scenario illustrates which concept below?
a. Distributive bargaining
b. Dissemination bargaining
c. Assimilative bargaining
d. Integrative bargaining
a. Distributive bargaining
Business
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