When a company sets a high price for a new product with the intention of reducing the price in the future, it is using the ________ pricing strategy
A) market-skimming
B) cost-plus
C) market-segmentation
D) market-penetration
E) competitive
A
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Blogs are a form of word-of-mouth communications
Indicate whether the statement is true or false
The account Unrealized Gain (Loss) on Trading Investments should be included in the
a. income statement as other revenue (expense) b. balance sheet as an adjustment to the asset account c. balance sheet as an adjustment to stockholders' equity d. statement of retained earnings
Answer the following statements true (T) or false (F)
1. Sun owns a chain of car washes and is thinking of also opening some restaurants. If she does, this would be an example of unrelated diversification. 2. A company in a single line of business cannot conduct a business portfolio analysis. 3. Functional departments of a company must develop internal strategies for achieving the mission and objectives. 4. One of the main functions for the finance strategy is keeping records of transactions, developing budgets, and reporting financial results.
Which strategy is used for messages that convey good news?
A. direct strategy B. indirect strategy C. vertical strategy D. horizontal strategy