Which of the following is a strategy that a marketing manager is most likely to use in the market growth stage?
A. moving toward intensive distribution
B. penetration pricing to develop customer loyalty
C. developing new ways to use the product
D. building brand familiarity
E. price slashing
Answer: D
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A(n) ______ interview occurs whenever you are seeking facts or opinions.
a. mediated b. selection c. performance d. information-gathering
Which of the following is most likely to be considered an action team?
A. A group of scientists working on a new cancer drug. B. All workers on the night shift of a plastics manufacturing facility. C. An advisory council on teacher development for a school district. D. An airline cockpit crew. E. An information-technology improvement task force.
Which of the following identifies Business 2.0 communication and collaboration tools?
A. Tags, Web logs, RSS B. Microblogs, Tweets, RSS C. API, RSS, tacit knowledge D. Blogs, wikis, mashup
Which of the following is the mission of the Ethics & Compliance Initiative (ECI) and the Society of Corporate Compliance and Ethics (SCCE)?
a. to provide ethics and compliance officers with support and best practices b. to objectively rate organizations on ethical performance c. to unionize ethics and compliance officers d. to provide third-party ethics auditing for organizations that request it