If a large number of Internet users set Facebook as their primary destination on their Web browser, should Facebook be considered a portal?
What will be an ideal response?
Student answers will vary, but should include reference to social networks broadening their offerings to become more portal-like. An example answer is: While Facebook can be a primary destination, the goal of Facebook is to keep users occupied and communicating with each other. One of the main goals of a portal is to provide avenues to third party content and other areas of the Internet. Although social networks are aiming to include portal-like features, in order to keep and grow audiences, the primary goals of a portal currently don't include social sharing.
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____________________ represents ownership rights in a corporation and is generally broken down into common and preferred stock
Fill in the blank(s) with correct word
The marketing manager's internal interactions include all of the following except:
A) sales. B) finance. C) suppliers. D) public relations.
What is the primary determinant in the difference between fraud and errors in financial statement reporting?
a. The materiality of the misstatement. b. The intent to deceive. c. The level of management involved. d. The type of transaction affected.
Which type of positioning is based on characteristics of the brand that enhance the self-esteem of customers?
A) unique B) symbolic C) functional D) experiential E) optimized