A ________ is any trade name, symbol, word, logo, design, or device used to identify and distinguish goods of a manufacturer or seller or services of a provider from those of other manufacturers, sellers, or providers.
A. trade secret
B. patent
C. trademark
D. copyright
Answer: C
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Clothing maker Patagonia states that its purpose as an organization is to "build the best product, cause no unnecessary harm, [and] use business to inspire and implement solutions to the environmental crisis." This is the company's
A. mission statement. B. belief statement. C. goals pact. D. code of ethics. E. management pledge.
In marketing, thoughts about concepts, actions, or causes are referred to as
A. experiences. B. services. C. ideas. D. utilities. E. values.
According to the EPA what is considered to be a safe distance from a pollution source?
a. 1 mile b. 800 yards c. 2and a half miles d. 5 miles
What did the Blake Mouton Grid reaffirm with the findings of the Ohio State studies?
a. That consideration of production is more important than employee’s consideration b. That consideration of employees leads to a higher-performing workforce c. That consideration is the most important aspect of leadership d. That produce or perish is the most important concern