Jeff Gerst, who manages the Carmex social media properties, says, "For Carmex, Facebook isn't just a way to share coupons or the latest product news, but it is also a marketing research resource." One objective in the marketing research he undertook using Facebook involved
A. assessing the market for Carmex products outside the U.S. in countries where Facebook is active.
B. narrowing the number of flavors going into quantitative testing from three to two.
C. assessing the market for its new hand cream product.
D. evaluating the effectiveness of integrating Carmex Facebook promotions with traditional Carmex promotions.
E. projecting the market size for the Carmex Moisture Plus line of premium lip balms for women.
Answer: B
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a. Ill-conceived goals b. Indirect blindness c. Fulfilling commitments d. The slippery slope
Step 1 - Consider the Applicable Contextual Forces The way that time influences communication and interactions is referred to as _________context. A. physical B. chronological C. social
Fill in the blank(s) with correct word
Bill is the customer relationship manager at a bank. A customer has requested for a loan, but the bank has assessed that the customer is not financially sound to repay the loan. Hence, in his reply to the customer's request, Bill should:
A. use negative words to deny the requested loan. B. blame the customer for his or her inability to repay the requested loan. C. use the indirect approach. D. start the message with the bad news.
Select the accurate statement regarding leadership vision.
A. A vision helps an organization maintain the status quo. B. A person or team can develop a vision for any organization. C. A strong leader succeeds without developing a clear vision. D. A vision exists only at the higher levels of an organization. E. A vision focuses only on performance and day-to-day survival.