Advanced BionicsAdvanced Bionics is a global leader in the development of implantable, high-tech neurostimulation devices used to treat deafness and chronic pain. Just two-and-a- half years after introducing its new stimulators, the firm is doing $200 million in domestic sales. How has Advanced Bionics been so successful? Its success can be attributed to its outstanding products and to three aspects of its sales approach. First, Advanced Bionics hired the right talent for its sales force. Companies tend to use experienced sales reps-often hired away from competing companies-to sell new medical devices. This can be very expensive since experienced reps generally expect as much as $200,000 in annual income. So when Advanced Bionics brought its medical device to market, it hired people with
no experience selling medical devices and turned them into sales reps. Hiring inexperienced salespeople created some problems, however, and the company experienced high turnover rates during its first two years in operation. Second, Advanced Bionics provided salespeople with a rigorous training program. Third, Advanced Bionics allowed salespeople to plan their own activities while managers monitored their progress and pushed them to improve. In short, the company has been able to succeed by selecting good salespeople, training them well, and managing them carefully.Refer to Advanced Bionics. Medical Education Training Associates (META) handles the training of new Advanced Bionics sales reps. One of META's advanced courses focuses on building networks among the company's various stakeholders. Networking is often discussed as an approach for developing _____.
A. new product ideas
B. potential new clients
C. strategic resources
D. sales force morale
E. cost reduction strategies
Answer: B
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Our inner sense of being male or female is known as ______.
A. gender identity B. sex C. gender roles D. gender concept
Ernst Elf pays his company's bill for two years of insurance coverage. The transaction
a. increases the drawing account and decreases an asset account; b. includes a debit to the cash account; c. decreases an asset account and a liability account; d. increases expenses; e. decreases one asset account and increases another asset account.
Which of the following transactions is most likely not to result in an adjusting entry at the end of the period?
A) Performance of a service for which payment was not received in advance. B) Purchase of inventory for sale in the subsequent period. C) Purchase of office equipment. D) Purchase of a two-year insurance policy.
Eva Gomez is considering investing money in the common stock of Casa Corporation. She has obtained the annual report of the company and calculated the ratios presented in your text. Eva knows that her calculations are accurate, but does not know if the
ratios indicate favorable or unfavorable things about the company. What three standards of comparison are available to Eva? What would each of the standards tell her about her ratios?