During the 1800s, social Darwinism was used to justify abuses by

A) big businesses.
B) public relations professionals.
C) government officials.
D) corporate advertisers.


Answer: A

Communication & Mass Media

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You are giving a speech of presentation honoring a notable news reporter. Your research shows that the

audience does not know the name of the individual being honored. How should you organize your presentation speech? A) Start by announcing the purpose of the award. Then, announce the name of the recipient, and close by explaining why that person was selected. B) Begin with specific comments about the recipient and end with general comments summarizing the reasons for the presentation. C) Keep the audience guessing. Start with general comments that could refer to anybody, gradually move to specific comments, and announce the recipient at the end. D) none of the above

Communication & Mass Media

The opposite of coercive power is which of the following?

a. Reward power b. Legitimate power c. Status power d. Expert power

Communication & Mass Media

A friend of yours has mentioned that she would like her speech to be really funny. Using the guidelines presented in your text, what suggestions would you offer your friend?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which type of facework do we engage in when we "save face" by working to improve others' negative perceptions of us?

A. positive facework B. corrective facework C. preventative facework D. aggressive facework

Communication & Mass Media