While running the college magazine called Student, Branson’s greatest leadership success
a. was due to the fun atmosphere he created for students working on the magazine
b. was the professional, serious culture he brought to a magazine that had been running more like a student club—he made it run more like a business instead
c. his recognition that money is a motivator, and that the student workers needed to be paid salaries comparable to that of professional reporters
d. his knowledge of accounting and finance, which the English and Music majors working on the magazine lacked
a. was due to the fun atmosphere he created for students working on the magazine
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Which of the following statements is true about the niche strategy?
a. Only large companies can implement a niche strategy. b. Companies that adopt a niche strategy have only a small number of customers. c. Only the companies that do not have competitors can adopt a niche strategy. d. Companies that adopt a niche strategy can only gain a price advantage over competitors.
Broadly speaking, the four channels of communication include visual, written, oral, and nonverbal
Indicate whether the statement is true or false
On the statement of cash flows, the indirect method adjusts ending retained earnings to reconcile it to the net cash flows from operating activities
Indicate whether the statement is true or false
A ________ is an arrangement in which two or more business entities combine their resources to pursue a single project or transaction
A) limited partnership B) license agreement C) joint venture D) franchise