Which type of media kit has the advantage to expand the potential audience of consumers, bloggers, online forums, and websites?

a. Digital media kit
b. Traditional media kit
c. Media advisory kit
d. News pitching kit


A

Communication & Mass Media

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In 2006, the advertising industry revised its guidelines for advertising to children. These included ______.

A. distinguishing between advertising and programming B. identifying when online games contained advertising C. showing the advertised food as part of a complete meal D. all of these

Communication & Mass Media

The values most often associated with religion are

a. always positive. b. may be positive or negative. c. always negative. d. are abstract, not concrete

Communication & Mass Media

While giving a speech about gun violence, Teague intentionally added silence after making an important point to allow the audience to think about its significance. Which aspect of delivery does Teague's use of silence best illustrate?

A. filled pause B. volume C. unfilled pause D. rate

Communication & Mass Media

When preparing a speech introduction, your textbook recommends that you

A. perfect the introduction before you work on the body of your speech. B. make sure the introduction is at least 25 percent of your speech. C. keep an eye out for introductory material as you research your speech. D. All of these answers are correct. E. Both keep an eye out for introductory material as you research your speech and make sure the introduction is at least 25 percent of your speech.

Communication & Mass Media