Which of the following strategies should be adopted by marketers during a recession?
A) increase investment on marketing existing products
B) focus on expanding the customer base and not on the retention of existing customers
C) focus primarily on price reductions and discounts
D) concentrate on communicating the brand value and product quality to consumers
E) stick to the budget allocations adopted during the preceding years
Ans: D) concentrate on communicating the brand value and product quality to consumers
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Which of the following is NOT one of the cultural dimensions as defined by Hofstede?
a. uncertainty avoidance or acceptance b. performance orientation vs. humane orientation c. assertiveness vs. nurturing d. long-term vs. short-term orientation
Paul Light argues that the term “social entrepreneurship” should be replaced with the term ______ service.
A. civic B. social C. public D. nonprofit
?The Board of Directors of a company is responsible for determining, articulating, and communicating the values and standards of the business, and for ensuring that the policies, procedures, and controls in place act to support, rather than hinder, ethical values throughout the business. ? Which one of the following corporate elements and characteristics can the Board of Directors influence the most to ensure that the organization has an ethical culture?
A. ?Individual factors B. ?Personal values C. ?Employee integrity D. ?Individual beliefs E. ?Procedures and controls for oversight
Which sentence is expressed correctly?
A) We listened to ex President Carter speak on television about the Middle East crisis. B) ?Following my presentation, I needed to complete a self-evaluation form. C) My step-brother Bill recently accepted a job with General Mills.