A marketer of fine French cognac offers fancy cigar ashtrays as prizes to consumers who correctly solve a crossword puzzle. Which of the following most accurately describes this offer?

A) price promotion
B) non-price promotion
C) trade sales promotion
D) sweepstakes promotion
E) sampling


B

Business

You might also like to view...

Because of time delays between receiving inventory and making the journal entry

a. liabilities are usually understated b. liabilities are usually overstated c. liabilities are usually correctly stated d. none of the above

Business

Planning, coordinating, and staffing open houses, tours, and volunteer efforts traditionally fall in the realm of investor relations

Indicate whether the statement is true or false

Business

While using the stepping stone method, if the improvement indices for all unoccupied cells are positive, then the improved solution is ______.

A. optimal B. feasible C. erroneous D. nondegenerate

Business

Government regulations help balance negative externalities such as:

A. Drug testing at private businesses. B. Gender controls over alcohol purchases and consumption. C. No smoking rules enforced to mitigate the effects of second-hand smoke. D. Age restrictions for Social Security recipients.

Business