An in-group relationship between a leader and follower is based on ______.
a. context
b. followers
c. trust
d. none of these
c. trust
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With respect to the "six brand building blocks," brand ________ describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it
A) imagery B) judgment C) resonance D) salience E) performance
The ________ rates the various elements of the service bundle and identifies required actions
A) company performance analysis B) voice of customer measurement C) customer factor measurement D) importance-performance analysis E) customer importance analysis
A ________ is a merger between a parent corporation and a subsidiary corporation that does not require the approval of the board of directors of the subsidiary corporation
A) share exchange B) short-form merger C) short-term merger D) reverse takeover
Answer the following statement(s) true (T) or false (F)
1. Even during periods of relative calm, every organization is constantly changing. 2. Grassroots changes are often aimed at broad cultural change. 3. First level managers is one of the levels of organizational culture. 4. “An underlying theme that provides meaning for organizational members” is one of the elements of the motion of organizational culture on which Schein found general consensus. 5. Some forces that seek to bring about change and others that resist or restrict change is called “driving and restarting forces” by Lewin.