Although Burke's theory has been influenced by Aristotle, Burke's ultimate purpose was to displace Aristotle's original thinking.
Answer the following statement true (T) or false (F)
False
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Aristotle, a classical Greek rhetorician, argued that communication was most effective when a speaker's character, or ________, was engaged in presenting truth
A) telos (purpose) B) ethos (ethical appeal) C) pathos (emotional appeal) D) logos (logical appeal) E) kairos (effective timing)
Why has China experienced explosive public relations growth?
A) It has become industrialized. B) It has embraced a relatively free-market economy. C) International pressure has forced it to do so. D) To keep up with global competitors. E) Both A and B.
Describe a range of environmental and occasional factors that can affect a presentation.
What will be an ideal response?
When we begin to recognize the cultural basis for practices that diverge from our own, we are reflecting which response to diversity?
A) tolerance B) understanding C) respect D) acceptance E) participation