Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of cancer. Some want presweetened cereal. Some want fruits and nuts in their cereal. Some people want whole-wheat cereal while others want rice cereal
There are some who like hot cereal and others who like to eat their cereal right out of the box. The diversity of consumers for cereal is an example of ________.
A) market aggregation
B) market similitude
C) economic aggregation
D) disintermediation
E) market fragmentation
E
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The normal balance of the accumulated depreciation account is a debit
a. True b. False Indicate whether the statement is true or false
A(n) _____ is a separate and fully equipped facility where a company can move immediately after a disaster and resume business.
Fill in the blank(s) with the appropriate word(s).
Answer the following statements true (T) or false (F)
Timeliness and predictive value are the two main aspect of relevance.
A magazine with a circulation of 2,500,000 has a per-page advertising rate of $30,000 . Sixty percent of the magazine's readers are target customers for the retailer. The retailer's real cost per thousand for this magazine is _____
a. $12 b. $20 c. $114 d. $192