List five advantages of using outdoor advertising instead of some other advertising medium.
What will be an ideal response?
Answers will vary, but may list any of the following: (1) outdoor advertising carries the message 24 hours per day and cannot be fast-forwarded, put aside, zapped, or turned off, (2) outdoor advertising offers the lowest cost per exposure of any major advertising medium, (3) it has geographic flexibility, (4) it offers demographic flexibility, and (5) it has high frequency because most people reached see it daily, (6) it reaches over 86 percent compare with spot TV, radio, and newspaper of the same target audience in the same city, (7) it is ideal for those with a short, simple message because advertisers can build up GRPs very fast, (8) it has great opportunity for creativity, and (9) it can target consumers by activity.
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If a company overstates its ending inventory balance for 2017 by $10,000, and overstates its ending inventory balance for 2016 by $5,000 what are the effects on its net income for 2017 and 2016? Effect on 2017 Net Income Effect on 2016 Net Income
a. Overstated by $5,000 Overstated by $5,000 b. Overstated by $15,000 Overstated by $10,000 c. Overstated by $10,000 Overstated by $5,000 d. Understated by $5,000 Overstated by $10,000
What is IT Governance?
After concept development, a firm would engage in which stage of developing and marketing a new product?
A) idea screening B) marketing strategy C) business analysis D) product development E) test marketing
An option that can be exercised at any time up to maturity is called a(n) ________
A) swap B) stock option C) European option D) American option