What must a monopoly, such as a public utility, account for when setting its prices?
A. A monopoly, because it has no competitors, can set prices as high as it likes.
B. A monopoly must consider customer demand, and then set prices at the most profitable level.
C. A monopoly must take into account what its top competitors are charging for the same product or service.
D. A monopoly has no say in what prices it will charge because the government sets the prices for all monopolistic industries.
E. A monopoly must look at the importance of each client, and then determine what respective rate each will be charged.
Answer: B
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