Alyssa tends to focus on details of the group project. She prefers to concentrate on one task at a time. Of all the group members, Alyssa is very practical and realistic. Which Myers-Briggs personality trait best describes Alyssa?
a) Sensor
b) Thinker
c) Intuitive
d) Perceiver
e) Feeler
ANS: a
Communication & Mass Media
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The systematic outline of where ads will be placed to reach the right target audiences is called the
A) advertisement. B) reproduction. C) media plan. D) placement key.
Communication & Mass Media
Silence is not only a function of conversation, but an expression of culture and identity.
Answer the following statement true (T) or false (F)
Communication & Mass Media
Provide an example of a psychological effect of the media.
What will be an ideal response?
Communication & Mass Media
Your roommate gives the appearance of listening to you, but you can tell from her responses that her mind is elsewhere. You could call her listening style in this instance
a. stage hogging. b. insulated listening. c. pseudolistening. d. defensive listening. e. ambushing.
Communication & Mass Media