Which of the three transformative forces mentioned in the chapter is associated with the Boston Consulting Group believing brand marketers must enhance their "digital balance sheets"?

A) demographics
B) accountability
C) social responsibility
D) globalization
E) technology


E

Business

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Giselle is happy with her job at the firm. She works hard during the week and accomplishes her tasks on time. She spends her time on the weekend volunteering with her philanthropy group. The philanthropy group does not have anything to do with the firm. She just enjoys working on projects for less fortunate people. Giselle is ______.

A. extrinsically motivated B. extraneously motivated C. inherently motivated D. intrinsically motivated

Business

Recording incurred but unpaid expenses is an example of an accrual

Indicate whether the statement is true or false

Business

Hank, the owner of Idle Farm, sells Jessie a right to park her RV on Idle land overnight. Jessie's right is A) a fee simple absolute

B) a license. C) an easement. D) a profit.

Business

Bond indentures include restrictive covenants.These provisions protect the bondholders against ________.

A) increase in inflation rate B) increase in borrower's risk C) decrease in liquidity risk D) maturity risk

Business