Briners Cafe promotes their products as a "quick snack for a busy life" in the United States, and advertises the same products as "cheap and delicious" in the Asian countries
In this case, the product marketing strategy used by Briners is referred to as ________.
A) product adaptation/communication extension
B) product extension/communication adaptation
C) dual extension
D) dual adaptation
B
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Conjoint analysis could be used for all of the marketing applications below except ________
A) determining the relative importance of attributes in the consumer choice process B) estimating market share of brands that differ in attribute levels C) used as a general data reduction tool D) determining the composition of the most preferred brand
The Federal Trade Commission's Bureau of Competition _____
a. promotes restraint of trade among business firms b. encourages monopolization and agreements between competitors c. promotes anti-competitive strategies d. seeks out and challenges anti-competitive conduct in the marketplace
The Monte Carlo process is analogous to and derives its name from ________
Fill in the blank with correct word.
________ is an umbrella term for any of several arrangements that allow a vendor of content in electronic form to control the material and restrict its usage
A) Digital rights management B) Fair use C) Intellectual property management D) Patent management