The three elements of the model of criticism are judgments, reasons, and ________
Fill in the blanks with correct word
norms
Communication & Mass Media
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One purpose of content analysis is to . .
a) Describe media effects b) Test hypotheses of audience behaviors c) Compare media content with the real world d) Assess the correlation between content and behavior
Communication & Mass Media
Define integrated marketing communications (IMC). What are the benefits of IMC?
What will be an ideal response?
Communication & Mass Media
Denotative meanings
a. are accepted as correct. b. change quickly. c. are emotional. d. personal. e. engender disagreement.
Communication & Mass Media
When you pretend to listen when you are not interested, dislike something, or think someone will like you better, you are using the nonproductive listening habit of
a. defensive listening. b. selective listening. c. pseudolistening. d. superficial listening.
Communication & Mass Media