Market segments refer to
A. all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
B. the relatively homogenous groups of prospective buyers that result from the market segmentation process.
C. all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.
D. the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
E. the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
Answer: B
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