What is a gatekeeper? What role do gatekeepers play in public relations?
What will be an ideal response?
Gatekeepers include journalists, bloggers, and influencers. Gatekeepers improve the credibility of PR messages because the gatekeeper screens or researches the information before sharing it with the public. For this reason, PR messages are more likely to get attention and get read/heard.
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“What did you dislike about your previous supervisor?” is which type of question?
a. Bipolar b. Closed c. Leading d. Mirroring
Which of the following statements about message overload is true?
a. Message overload often occurs during class discussions. b. Message overload is less likely if the information presented is very detailed. c. Message overload is unlikely if a speaker presents information verbally while showing graphs with complex statistical data. d. The wide availability of communication media in our lives makes message overload less likely.
According to David Givens, nonverbal signs of heightened anxiety and flirting behaviors such as preening and head tossing are most visible during which of the following stages?
a. the sexual arousal stage b. the interaction stage c. the resolution stage d. the recognition stage
Investigative news coverage of the 1972 Watergate burglary led to the resignation of President Richard Nixon
Indicate whether this statement is true or false.