Who will lose more customers by raising their price, a firm operating in a perfectly competitive market or a monopolistic competitor? Explain


The firm operating in a perfectly competitive market will lose more customers. In fact, it will lose all of its
customers, because all firms in the industry produce identical output, and customers will not buy from
firms that charge above-market prices. A monopolistic competitor, on the other hand, finds that some
customers will remain loyal as it raises its price, because the firm's output is unique, even though it has
close substitutes.

Economics

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