“Short-term price increases tend to depress industry profits in the long run by accelerating the introduction of new capacity and depressing market demand.” Discuss.

What will be an ideal response?


This is a difficult question since the answer depends on the assumptions made about the characteristics of industry, competitive behavior, demand perspectives, and the environment. Generally speaking, however, short-term price increases (giving an impression of high profits) may make the industry attractive for competitors to enter. In this way, while demand will be declining (due to higher prices), industry capacity will be increasing. Ultimately, then, price will come down. Thus, a company should be careful about increasing prices in the short run. (The above analysis may not hold in those cases where entry in the industry is difficult.)

Business

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