Who made puffery promotion a high art?
A) George Creel
B) Elmer Davis
C) Paul Garrett
D) P.T. Barnum
Answer: D
Communication & Mass Media
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Vigilance is relatively easy to achieve
Indicate whether the statement is true or false
Communication & Mass Media
A speech that asks whether something is good or bad, desirable or undesirable, centers around a question of
A) fact. B) policy. C) continuance. D) issue. E) value.
Communication & Mass Media
Research shows that one ?sided presentations are best when listeners __________ the speaker
a. do not agree with b. like c. already agree with d. initially disagree with
Communication & Mass Media
Radio news demands the writer use:
a. headphones b. ink pens c. shorter sentences d. active verb tense e. both C & D f. both A & C
Communication & Mass Media