Who made puffery promotion a high art?

A) George Creel
B) Elmer Davis
C) Paul Garrett
D) P.T. Barnum


Answer: D

Communication & Mass Media

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Vigilance is relatively easy to achieve

Indicate whether the statement is true or false

Communication & Mass Media

A speech that asks whether something is good or bad, desirable or undesirable, centers around a question of

A) fact. B) policy. C) continuance. D) issue. E) value.

Communication & Mass Media

Research shows that one ?sided presentations are best when listeners __________ the speaker

a. do not agree with b. like c. already agree with d. initially disagree with

Communication & Mass Media

Radio news demands the writer use:

a. headphones b. ink pens c. shorter sentences d. active verb tense e. both C & D f. both A & C

Communication & Mass Media