Which of the following statements does not describe the customer relationship management process that retailers implement?
A. Loyal customers share a personal bond with retailers.
B. Retailers concentrate on providing more value to their best customers using targeted promotions.
C. The process begins with the collection and analysis of data about a retailer's customers and the identification of its best customers.
D. CRM is an iterative process that turns customer data into customer loyalty and repeat-purchase behavior.
E. All of these statements describe customer relationship management.
Answer: E
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