Which of the following was one of the first CRM components built to address the issues that sales representatives were struggling with the overwhelming amount of customer account information they were required to maintain and track?
A. opportunity management system
B. contact management system
C. sales management system
D. sales force automation system
Answer: D
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In the Kellogg's example given in your text, Kellogg's performed several tasks to identify their problem. Which of the tasks below was not used by Kellogg's to identify their problem?
A) They spoke to decision makers within the company. B) They developed and tested several new flavors of cereal using mall intercept interviews with adult customers C) They interviewed industry experts. D) They surveyed customers about their perceptions and preferences for cereals.
A person who installs heating, ventilating, and air conditioning systems must be sure they don't make a costly mistake
a. correct sentence b. pronoun agreement error c. parallelism error
The ________ states that the intent to contract is judged by the reasonable person standard and not by the subjective intent of the parties
A) Restatement of the Law of Contracts B) Restatement (Second) of Contracts C) objective theory of contracts D) common law of contracts
What information would most likely be in an SDS?
A. Wind speed B. Health insurance plan options C. Political preferences D. Number of men and women involved E. Hazardous chemical properties