Electro Locomotors (EL), Inc engages in the manufacture, distribution, and marketing of custom vehicles in Brazil. Bono, a hybrid car brand that the company produces, is a market leader in the hybrid vehicles segment
With the increased global focus on nature friendly vehicles and governmental subsidies for companies that manufacture hybrid vehicles, competition has increased for flex-fuel cars like Bono. The heads of the R&D team at EL is in a creative session to generate ideas for improvements to Bono. They consider each part of the car and discuss the possibilities of improvements in each of them. Identify the creativity technique used here.
A) attribute listing
B) forced relationship analysis
C) morphological analysis
D) reverse assumption analysis
E) mind mapping
A
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Total customer cost consists of only the non-monetary costs in evaluating, obtaining, using, and disposing of the given market offering
Indicate whether the statement is true or false
The growth strategy that allows the provision of the same service in new locations is referred to as:
A) multisite. B) multiservice. C) multisegment. D) multiattribute.
Will has been very meticulous in managing his employees. They have come to believe that he will do exactly what he says he will when he interacts with them. This is the concept of ____.
A. Sincerity B. Trust C. Purpose D. Assurance E. Desire