Why are some consumer advocates upset with the growth of CRM?
What will be an ideal response?
The main reason that some consumer advocates are speaking out against CRM is because they view it as an invasion of individual privacy. One of the main purposes of CRM is to make it easy to view all of the data and transactions for each customer. This means that a wide range of data must be combined in order to get the 360 degree view of the customer. Companies also use the systems to create complex and detailed profiles about each customer that can be used to predict their behavior. However, this same data in the wrong hands can be a real danger to individuals so it is important that precautions are taken.
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A departmental store ad about a consumer tax problem would constitute ________ advertising.
A. issue B. event C. image D. trade E. direct-response
Which of the following capital budgeting techniques typically ignores the time value of money?
a. payback period b. net present value c. internal rate of return d. profitability index
To be effective the video clip you use needs to be short, usually consuming no more than ______ seconds of a 5-minute speech.
Fill in the blank(s) with the appropriate word(s).
In what kinds of industries would an organic organization work best?
What will be an ideal response?