One advantage of the major mass media is that the advertiser does not have to pay for the whole audience to whom the media deliver, but instead just pays based on the number of potential customers in the audience.
Answer the following statement true (T) or false (F)
False
Advertisers pay for the whole audience to whom the media deliver, including those who aren't potential customers.
You might also like to view...
Jayden, the owner of a cosmetic store, orders 20 bottles of body lotion and 30 bottles of face cleansing lotion. After the order is delivered, he discovers that he has received only 10 bottles of body lotion and 10 bottles of face cleansing lotion. In this scenario, Jayden:
A. can avoid payment for the body lotion which he had not ordered but has accepted. B. can accept all the goods and avoid payment for the face cleansing lotion. C. can reject or accept the entire order. D. cannot accept the nonconforming goods.
Which of the following is NOT a category of the Occupational Safety and Health Administration's voluntary protection program?
A. Star B. Achiever C. Merit D. Demonstration
When a business collects cash, the Cash account is debited
Indicate whether the statement is true or false
What is the cornerstone of the master budget for a merchandising company? Why?
What will be an ideal response