What type of message can be effective even though it cannot be consciously perceived?

A) motivational
B) viral
C) subliminal
D) suggestive


Answer: C

Communication & Mass Media

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What does an effective conclusion do for your listeners?

A. organize and outline your speech B. synthesize and summarize your speech C. introduce new and startling information D. orient the audience and motivate them to listen

Communication & Mass Media

When Ward sees June before class, he says, "Up late studying last night? You look like you haven't slept all semester. And this outfit; did you get dressed in the dark?"

While Ward thinks he's joking and having fun with his good friend, June takes it personally and gets her feelings hurt. What's the most reasonable conclusion to draw from this situation? A. Ward is simply disguising his real admiration for and attraction to June; he should disclose his real feelings to her. B. June is feeling hurt for no reason; she should realize that Ward's jocular sparring is a legitimate form of male affection for a female friend. C. Ward's jocular sparring works better on male friends; female friends aren't likely to interpret this form of banter as a sign of affection. D. Ward is attempting to get June accustomed to jocular sparring, because research says that women's friendships would benefit from its use.

Communication & Mass Media

Perceptual constancy means that past experience has little effect on our perceptions.

Answer the following statement true (T) or false (F)

Communication & Mass Media

One method to prevent groupthink is to encourage members to ________ before they start focusing on a solution.

What will be an ideal response?

Communication & Mass Media