In which of the following gaps of the Gap Model of Service Quality can a lack of the right customer data wreak havoc on service delivery?
A. Gap 1: management's perceptions of customer service expectations versus actual customer expectations of service
B. Gap 2: management's perceptions of customer service expectations versus the actual service quality specifications developed
C. Gap 3: actual service quality specifications versus actual service delivery
D. Gap 4: actual service delivery versus what the firm communicates it delivers
E. Gap 5: perceived service by customers versus actual customer expectations of service
Answer: A
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