What are some of the key aspects of public relations?

What will be an ideal response?


Public relations workers take action that is intentional. Public relations is an organized attempt to create action or reaction. How well practitioners execute their work will determine how they are judged. Communication within the sphere of PR must serve the sender and the receiver. Good practitioners understand that sending a message is important, but receiving feedback from the recipients of that message also matters.

Communication & Mass Media

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Using the same example as above, if you spent a large amount of time preparing an e-mail request to ask for the letter of recommendation, you would be attempting to fulfill ______.

A. relational goals B. self-presentational goals C. instrumental goals D. social goals

Communication & Mass Media

Phrases like ?In addition,? ?In other words,? and ?In summary? are examples of verbal

transitions. Indicate whether the statement is true or false

Communication & Mass Media

Chiku is studying how the job of the disc jockey (DJ) has changed over the last 30 years. As part of this research, she interviews 50 DJs who have worked for at least 30 years and asks them to describe what their jobs were like when they first began working. She then compares this information with a survey about current job conditions. Which of the following research methods is this?

a. Catch-up panel b. Follow-back panel c. Retrospective panel d. Trend study

Communication & Mass Media

When a speaker uses words such as “therefore,” “consequently,” “it follows that,” and or “it necessarily flows from,” the speaker is likely __________

A. making a claim B. grounding the argument C. furnishing facts or evidence D. furnishing justification or underlying assumptions E. none of the above

Communication & Mass Media