Match the term with its definition. Not all terms will be used.
A. Specific characteristics that describe customers, their purchasing power, their consumption patterns, and other factors
B. A forecasting method in which sales is the estimated variable
C. A marketing strategy in which cost-and differentiation-based advantages are achieved within narrow market segments
D. A forecasting method in which surrogate variables are used to project future sales
E.
F. A group of customers or potential customers who have purchasing power and unsatisfied needs
G. The process of locating and describing potential customers
H. The combination of product/service, pricing, promotion, and distribution activities
A. demographic variables
B. direct forecasting
C. focus strategy
D. indirect forecasting
E. intellectual property
F. market
G. market analysis
H. marketing mix
You might also like to view...
The amount of time a consumer spends on an external information search depends on three factors. What are they?
What will be an ideal response?
When land and building are acquired for a lump sum, the purchase amount should be allocated on the basis of the market values of the two assets
a. True b. False Indicate whether the statement is true or false
Assuming manufacturing overhead costs of $27,800, what is the amount of direct labor incurred by Argento Supplies, Inc. during the year?
Argento Supplies, Inc. selected cost data for the year are shown below:
A) $64,300
B) $190,040
C) $61,240
D) $128,800
A skimming price policy tries to sell to customers who are at the top of the demand curve first, before aiming for more price-sensitive customers.
Answer the following statement true (T) or false (F)