In practice, the large majority of service encounters are routine, involving a high level cognitive processing and little affect
Indicate whether the statement is true or false
False
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Which of the following components of a food truck business demonstrates the element of “place” from the Marketing Mix?
a. Ensuring the price is comparable to local eateries b. Offering a cuisine not available from othe restaurants in the region c. Posting the menu online d. Parking and selling food in a busy downtown area
The face value of a bond is
A) the amount the issuer will pay to redeem the bond at its maturity. B) its current market price. C) its book value. D) its potential value in the face of liquidation.
Email facilitates synchronous communication in workplaces
Indicate whether the statement is true or false
A lease under which a lessor acts as an equity participant, supplying only about 20 percent of the cost of the asset, while a lender supplies the balance is called a(n)________.
A) operating lease B) leveraged lease C) sale-leaseback arrangement D) direct lease