Explain the concept of audience demographics. Be sure to include the four main types

discussed in Chapter 10.

What will be an ideal response?


Audience demographics are the descriptive characteristics of the people in an
audience. They include age, sex, education, and group membership. Other possibly relevant
audience demographics include religion, ethnicity, and economic status. Understanding these
specific characteristics of an audience helps a speaker to tailor the message of a speech
appropriately.

Communication & Mass Media

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__________, the man who developed the star system, brought mass production to movie-making

Fill in the blank with correct word

Communication & Mass Media

False consensus occurs when group members refuse to give in to group pressures or external authority

Indicate whether the statement is true or false

Communication & Mass Media

Bill is a new manager for his company and wants

to send an email to all of his employees about the upcoming year. Because this email will outline his vision he wants to make sure his message is clear. To send a clear message Bill should NOT focus on being . A. concise B. humorous C. relevant D. concrete

Communication & Mass Media

The first step when preparing for an interview is to identify the interview goal

Indicate whether this statement is true or false.

Communication & Mass Media