The guest laws relieve a driver of all liability for injuries to
a. all passengers
b. guests unless there is negligence.
c. passengers unless there is any negligence by the driver.
d. none of these.
B
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Level of education is an example of segmentation by:
A) psychographics B) generations C) demographics D) geodemographics
Forms of alternative media programs include the following, except:
A) buzz marketing B) online marketing C) product placement D) guerilla marketing
A decline in relative product and service quality means that actual product or service quality has declined
Indicate whether the statement is true or false
You want to collect information to evaluate your sales force in New England. Which of the following would you be LEAST likely to consider in doing so?
A) call reports B) expense reports C) customer satisfaction surveys D) customer turnover rates E) partner relationship management data (PRM)