Although there are perhaps half a dozen self-described roles for PR practitioners, they may be telescoped into just two role categories, which are:
a. manager and technician.
b. prescriber and proscriber.
c. descriptive or normative.
d. individual or group.
A
Communication & Mass Media
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Pornography is legal
Indicate whether this statement is true or false.
Communication & Mass Media
Effective public relations is based on
A) Actual policies and performance B) Spin and hype C) One-way message dissemination D) Promotional strategies E) Competition
Communication & Mass Media
What can be a primary objective of an advertising campaign?
a. Awareness b. Action c. Reinforcement d. All of the above
Communication & Mass Media
The approach to knowing that characterizes the research undertaken using Communication Accommodation Theory is
A. critical B. interpretive C. phenomenological D. positivistic/empirical
Communication & Mass Media