Which of the following accurately identifies a difference between habitual decision making and extended problem solving?
A) Extended problem solving uses behavioral learning, while habitual decision making relies upon cognitive learning.
B) Consumers engaged in extended problem solving perceive less risk than consumers involved in habitual decision making.
C) The level of involvement for habitual decision making is lower than it is for extended problem solving.
D) Habitual decision making involves significant cognitive dissonance, while extended problem solving rarely involves cognitive dissonance.
E) Consumers who are seeking to develop their loyalty to a brand would be more likely to make habitual decisions than use extended problem solving.
C
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