NSTAR Gas & Electric Company in Boston provides continuing financial support for an injury prevention program run by the Children's Hospital Boston. This funding is an example of:
A. corporate social responsibility
B. ethical conveyance
C. a duty to engage in cause marketing
D. a right to engage in social marketing
E. multiculturalism
Answer: A
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All racial classification systems are subject to the rational basis test
a. True b. False
Answer the following statement(s) true (T) or false (F)
1. Power is a necessary component of leadership. 2. Power is the ability to influence others effectively. 3. Power and authority are synonymous. 4. Power and influence are primarily the domain of formal leaders within organizations. 5. The employees at Zingerman’s Community of Business (ZCoB) are an example of commitment.
Marketers must consider the different nationalities represented within the Hispanic and Asian-American subcultures because of the unique culture, history, and buying patterns of each ethnic group.
Answer the following statement true (T) or false (F)
During the 1970s, which of the following statements was true of global competition?
A. European firms dominated key markets because of an excellent infrastructure. B. Many Japanese and German firms began to take market share from American firms. C. American firms dominated key markets despite having a poor infrastructure. D. Countries such as India and China became world leaders in quality management.