Lisa works as a sales manager at Zoroh Inc. She evaluates the members of the sales force based on the number of accounts to which presentations were made and the number of trial offers accepted. Which of the following criteria is Lisa using to evaluate the salespeople?
A. program implementations
B. provision of promotional intelligence
C. provision of marketing intelligence
D. attainment of communications objectives
E. follow-up activities
Answer: D
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Of the three approaches to systems implementation presented in the text, the ______________________________ approach is the riskiest
Fill in the blank(s) with correct word
Heider asserts that we feel comfortable when people we feel positively toward hold the same attitudes we do, and when people we feel negatively toward hold different ones. This is part of what theory?
A. cognitive dissonance B. equilibrium C. balance D. trigger
In a(n) ______ model, the seasonal indices are added to the projected trend data to create a combined forecast.
A. additive B. multiplicative C. subtractive D. trend-adjusted
Which of the following is a strength of servant leadership approach?
A. Research supports the identification of the seven leader behaviors. B. The follower focus implies servant leadership is not about leading. C. There is no consensus on a common definition of servant leadership. D. It frames leadership on the principles of followers first.