Which of the following is correct about sales promotion?
A. Sales promotion creates a downward cycle of pricing and promotion.
B. Sales promotion spending can be easily measured, as it involves unique activities.
C. Sales promotion spending has grown in immature markets but not in mature markets.
D. Large, powerful retail chains require less sales promotion support for their manufacturer brands.
E. Spending on advertising usually exceeds the total spending on sales promotion.
Answer: A
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Matt recently landed a job at a successful company after he linked up with a former fraternity member who was now the hiring manager. Matt's case is an example of
a. fraternal power. b. connection power. c. friend power. d. networking power.
Research shows that problem-solving groups with high trust will ______.
A. exchange relevant ideas and feelings less often B. develop greater clarification of goals and problems C. search less extensively for alternative courses of action D. have less influence on solutions
Below is a histogram for the number of days that it took Wyche Accounting to perform audits in the last quarter of last year. What is the relative frequency of the 21-24 bin?
?
?
A. 0.05 B. 0.14 C. 0.25 D. 2.5
The decision to accept additional business should be based on a comparison of the incremental costs of the added production with the additional revenues to be received.
Answer the following statement true (T) or false (F)