Word-of-mouth influences in consumer behavior relate to _____
a. social cues
b. physical drives
c. commercial cues
d. social class structure
a
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Which of the following statements is true regarding valuation amounts on the balance sheet?
a. Stockholders' equity reflects the amount the stockholders would receive upon liquidation. b. Assets are recorded at current cost. c. Stockholders' equity reflects the current market value of the stock d. There are a variety of assumptions used in determining amounts reported on the balance sheet.
Which of the following most closely reflects the marketing concept?
A) "The supplier is king." B) "Marketing should be viewed as foraging and not gardening." C) "This is what I make; won't you please buy it?" D) "This is what I want; won't you please make it?" E) "Customers need to be told where they want to go."
A company is preparing a bid on a government contract for 40 units of a certain product. The operations manager estimates the assembly time required for the first two units to be 10.4 hours and 8.3 hours, respectively
a. What is the appropriate learning curve? b. What is the average time per unit for the 40 units? c. Which unit, if any, will require approximately one-half the time of the first unit?
Savers Mart, Inc, distributes its merchandise to retail outlets on an inter-state basis. Under the commerce clause, Congress has the power to regulate
a. any commercial activity in the United States. b. only activities that are in intrastate commerce. c. only activities that are in local commerce. d. only activities that are not in commerce.