Aaron has designed innovative accessories for hard-core bicycling enthusiasts. He knows where and how he will make them, and he needs to turn his attention to getting the products to the customers. As he chooses retail partners, which of the following is least important in this process?
A. considering characteristics of channel members
B. looking at the channel structure
C. considering distribution intensity
D. determining where target customers will expect to find this product
E. encouraging new bicycling enthusiasts
Answer: E
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